ClientFunnels Case Study
The development of a bespoke high ticket marketing webinar software with automated emails to drive ROI
Challenge
In 2019, our team was presented with the opportunity to develop and maintain a bespoke SaaS solution tailored specifically for coaches and consultants seeking automated marketing services. The primary objective was to revolutionise the way marketing funnels were created, incorporating comprehensive real-time tracking and analytics to ensure a tangible return on investment (ROI) for our clients marketing endeavours.
Moreover, we integrated cutting-edge technologies such as Robotic Process Automation (RPA) and Artificial Intelligence (AI) to automate testing and proactively alert us to any operational disruptions, thereby ensuring seamless functionality round the clock.
Michael’s (Head AI Software Developer Rowe AI) contributions to the project were nothing short of exemplary, showcasing his unwavering dedication and proficiency in software development. One of his standout attributes was his reliability and consistency in delivering results on time. In the face of challenges, no matter how minor, Michael exhibited an impressive ability to swiftly address issues, often resolving them within minutes or hours.
A true team player, Michael seamlessly transitioned between leading his team of junior coders and collaborating with colleagues to achieve collective objectives. His adept management of the junior developers not only ensured the smooth progression of the project but also facilitated a nurturing environment for skill development and growth.
Solution Goals
Mark V. determined he needed to create a bespoke high ticket webinar software with automated emails. They also wanted to track and monitor activity and maximise ROI for their clients. Once created we were tasked with daily maintenance and feature enhancements over a four year period.
Results
- Customers realised £100K per month
- ½ million automated emails sent per month
- Advanced reporting on emails and performance
- Enhanced marketing and ROI
- Innovative SaaS solution built from the ground up
❝ I could never fault him and his ability to change and adapt. Extremely gracious and good at what he does. Very much a problem solver. I can’t recommend him highly enough ❞
– Mark V.
Company Profile
UK based marketing agency focused on helping high ticket coaches succeed both online and on stage.
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